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<title>Email Marketing With Listrak</title>
<link>http://www.listrak.com</link>
<description>
Join Listrak executives Ross Kramer, President &amp; CEO, and Brent Shroyer, Creative Director, to hear the latest in email marketing best practices.  This series of podcasts will answer the most commonly asked email marketing questions including... Why should I embrace email marketing? How can I best utilize my website and leverage 3rd party data with email marketing? Why is a welcome message the most important message to send? Why aren't all bounces true bounces? What do heatmap studies tell us about email content and design? When is the best day and time to deploy my email messages? Why should I take advantage of viral marketing opportunities? What factors affect email deliverability and how can I avoid common deliverability mistakes?
</description>
<language>en-us</language>
<copyright>&#xA9; 2006 Listrak Inc.</copyright>
<itunes:subtitle>Join Listrak executives Ross Kramer, President &amp; CEO, and Brent Shroyer, Creative Director, to hear the latest in email marketing best practices.  This series of podcasts will answer the most commonly asked email marketing questions including... Why should I embrace email marketing? How can I best utilize my website and leverage 3rd party data with email marketing? Why is a welcome message the most important message to send? Why aren't all bounces true bounces? What do heatmap studies tell us about email content and design? When is the best day and time to deploy my email messages? Why should I take advantage of viral marketing opportunities? What factors affect email deliverability and how can I avoid common deliverability mistakes?</itunes:subtitle>
<itunes:author>Brent Shroyer &amp; Ross Kramer</itunes:author>
<itunes:summary>Join Listrak executives Ross Kramer, President &amp; CEO, and Brent Shroyer, Creative Director, to hear the latest in email marketing best practices.  This series of podcasts will answer the most commonly asked email marketing questions including... Why should I embrace email marketing? How can I best utilize my website and leverage 3rd party data with email marketing? Why is a welcome message the most important message to send? Why aren't all bounces true bounces? What do heatmap studies tell us about email content and design? When is the best day and time to deploy my email messages? Why should I take advantage of viral marketing opportunities? What factors affect email deliverability and how can I avoid common deliverability mistakes?</itunes:summary>
<itunes:owner>
<itunes:name>Brent Shroyer</itunes:name>
<itunes:email>bshroyer@listrak.com</itunes:email>
</itunes:owner>
<itunes:category text="Business">
<itunes:category text="Management &amp; Marketing"/>
</itunes:category>
<itunes:explicit>No</itunes:explicit>
<itunes:image href="http://media.listrak.com/podcast/emailmarketing.jpg">Podcast Image</itunes:image>
<itunes:keywords>
email marketing, email, campaigns, Listrak, web application, manage, management, send, track, opt-in, permission-based, newsletters, sales, promotions, text messages, Bulk Email, open rates, read rates, click through, bounce-backs, data mining, customer profiles, best practices, deliverability, email marketing software, web-based application, multi-channel marketing mix, viral marketing, HTML
</itunes:keywords>

<item>
<title>Episode #001 - Email Marketing With Listrak</title>
<itunes:author>Brent Shroyer &amp; Ross Kramer</itunes:author>
<itunes:subtitle>Our First Podcast, Audio From Listrak's Email Marketing Best Practices Webinar</itunes:subtitle>
<itunes:summary>On this podcast Listrak executives Ross Kramer, President &amp; CEO and Brent Shroyer, Creative Director share the audio from a recent email marketing best practices webinar.  Join them now to hear what the most successful email marketers are doing to improve their campaign results. </itunes:summary>
<description>On this podcast Listrak executives Ross Kramer, President &amp; CEO and Brent Shroyer, Creative Director share the audio from a recent email marketing best practices webinar.  Join them now to hear what the most successful email marketers are doing to improve their campaign results. </description>
<enclosure url="http://media.listrak.com/podcast/EmailMarketing001.mp3" length="44091402" type="audio/mpeg"/>
<pubDate>Fri, 31 Mar 2005 12:00:00 EST</pubDate>
<itunes:duration>1:13:27</itunes:duration>
<itunes:keywords>email marketing, email, campaigns, Listrak, web application, manage, management, send, track, opt-in, permission-based, newsletters, sales, promotions, text messages, Bulk Email, open rates, read rates, click through, bounce-backs, data mining, customer profiles, best practices, deliverability, email marketing software, web-based application, multi-channel marketing mix, viral marketing, HTML</itunes:keywords>
<itunes:category text="Management &amp; Marketing"/>
<itunes:explicit>No</itunes:explicit>
</item>

<item>
<title>Episode #002 - Email Marketing With Listrak</title>
<itunes:author>Brent Shroyer &amp; Ross Kramer</itunes:author>
<itunes:subtitle>Question and Answer Session from Email Marketing Best Practices Webinar, Interview with Ross Kramer</itunes:subtitle>
<itunes:summary>The email marketing best practices webinar concludes on this second episode.  This time you will hear the question and answer session from real email marketers facing everyday challenges.  The podcast also includes an interview with Ross Kramer, President &amp; CEO of Listrak, about the company's history and latest software release.</itunes:summary>
<description>The email marketing best practices webinar concludes on this second episode.  This time you will hear the question and answer session from real email marketers facing everyday challenges.  The podcast also includes an interview with Ross Kramer, President &amp; CEO of Listrak, about the company's history and latest software release.</description>
<enclosure url="http://media.listrak.com/podcast/EmailMarketing002.mp3" length="21313546" type="audio/mpeg"/>
<pubDate>Mon, 4 Apr 2005 12:00:00 EST</pubDate>
<itunes:duration>29:34</itunes:duration>
<itunes:keywords>email marketing, email, campaigns, Listrak, web application, manage, management, send, track, opt-in, permission-based, newsletters, sales, promotions, text messages, Bulk Email, open rates, read rates, click through, bounce-backs, data mining, customer profiles, best practices, deliverability, email marketing software, web-based application, multi-channel marketing mix, viral marketing, HTML</itunes:keywords>
<itunes:category text="Management &amp; Marketing"/>
<itunes:explicit>No</itunes:explicit>
</item>

<item>
<title>Episode #003 - Email Marketing With Listrak</title>
<itunes:author>Brent Shroyer &amp; Ross Kramer</itunes:author>
<itunes:subtitle>Question and Answer with Peter MacDonald from Return Path</itunes:subtitle>
<itunes:summary>On our third episode we talk to Peter MacDonald from Return Path about their product offering for email marketers and the recent name change of Bonded Sender to Sender Score Certified.</itunes:summary>
<description>On our third episode we talk to Peter MacDonald from Return Path about their product offering for email marketers and the recent name change of Bonded Sender to Sender Score Certified.</description>
<enclosure url="http://media.listrak.com/podcast/EmailMarketing003.mp3" length="17776650" type="audio/mpeg"/>
<pubDate>Fri, 28 Apr 2005 10:00:00 EST</pubDate>
<itunes:duration>24:40</itunes:duration>
<itunes:keywords>email marketing, email, campaigns, Listrak, web application, manage, management, send, track, opt-in, permission-based, newsletters, sales, promotions, text messages, Bulk Email, open rates, read rates, click through, bounce-backs, data mining, customer profiles, best practices, deliverability, email marketing software, web-based application, multi-channel marketing mix, viral marketing, HTML</itunes:keywords>
<itunes:category text="Management &amp; Marketing"/>
<itunes:explicit>No</itunes:explicit>
</item>

<item>
<title>2008 Email Marketing Days Preview</title>
<itunes:author>Brent Shroyer &amp; Ross Kramer</itunes:author>
<itunes:subtitle>2008 Email Marketing Days Preview Webinar Audio</itunes:subtitle>
<itunes:summary>Listrak's 2008 Email Marketing Days conference is right around the corner.  Whether you have already registered or if you're still thinking about registering, here is your chance to gain insight into each of the presentations, learn more about the benefits of attending, and meet some of the speakers in advance.</itunes:summary>
<description>Listrak's 2008 Email Marketing Days conference is right around the corner.  Whether you have already registered or if you're still thinking about registering, here is your chance to gain insight into each of the presentations, learn more about the benefits of attending, and meet some of the speakers in advance.</description>
<enclosure url="http://media.listrak.com/university/videos/Podcast/ConferencePodcast.mp3" length="32529753" type="audio/mpeg"/>
<pubDate>Thu, 7 Aug 2008 10:30:00 EST</pubDate>
<itunes:duration>33:53</itunes:duration>
<itunes:keywords>email marketing, Listrak, email, conference, email marketing days, direct marketing</itunes:keywords>
<itunes:category text="Management &amp; Marketing"/>
<itunes:explicit>No</itunes:explicit>
</item>

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